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Channel Governance Through Brand Equity
Preprint
Channel Governance Through Brand Equity
Authors
Kayed M; Kacker M; Wu R; Sadeh F
Publication date
January 1, 2022
DOI
10.2139/ssrn.4011346
Preprint server
SSRN Electronic Journal
Associated Experts
Manish Kacker
Associate Professor, DeGroote School of Business
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Ruhai Wu
Associate Professor, DeGroote School of Business
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Labels
Fields of Research (FoR)
35 Commerce, Management, Tourism and Services
3506 Marketing
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