Ruhai WuAssociate Professor, Marketing
Overview
Ruhai Wu is an Associate Professor of Marketing at the DeGroote School of Business. His research expertise spans industrial and retail marketing strategies, including pricing, advertising, channel relationships, customer relationship management, and digital platform management. Dr. Wu employs both game-theoretic modelling and empirical analysis to examine the strategic behaviours of firms and …
McMaster Affiliations
Contact
wuruhai@mcmaster.ca
wuruhai@mcmaster.ca
(905) 525-9140 ext. 23048