Scholarly Works

Most New Products Do Succeed

Journal article

Most New Products Do Succeed

Authors

Cooper RG

Journal

Research-Technology Management, Vol. 26, No. 6, pp. 20–25

Publisher

Taylor & Francis

Publication Date

January 1, 1983

DOI

10.1080/00345334.1983.11756804

ISSN

0895-6308

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, Marketing

Labels

Fields of Research (FoR)

3503 Business systems in context 35 Commerce, Management, Tourism and Services 3507 Strategy, management and organisational behaviour

View published work (Non-McMaster Users)

Contact the Experts team

Get technical help

or

Provide website feedback