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Most New Products Do Succeed
Journal article
Most New Products Do Succeed
Authors
Cooper RG
Journal
Research-Technology Management, Vol. 26, No. 6, pp. 20–25
Publisher
Taylor & Francis
Publication Date
January 1, 1983
DOI
10.1080/00345334.1983.11756804
ISSN
0895-6308
Associated Experts
Robert Gravlin Cooper
Professor Emeritus, DeGroote School of Business
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Fields of Research (FoR)
3503 Business systems in context
35 Commerce, Management, Tourism and Services
3507 Strategy, management and organisational behaviour
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