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Scholarly Works

Determinants of market research expenditures for...

Journal article

Determinants of market research expenditures for new industrial products

Authors

Cooper RG; Little B

Journal

Industrial Marketing Management, Vol. 6, No. 2, pp. 103–112

Publisher

Elsevier

Publication Date

January 1977

DOI

10.1016/0019-8501(77)90049-9

ISSN

0019-8501

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, DeGroote School of Business

Labels

Fields of Research (FoR)

35 Commerce, Management, Tourism and Services 3506 Marketing 3507 Strategy, management and organisational behaviour

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