Journal article
Portfolio Management in New Product Development: Lessons from the Leaders—I
Abstract
A study of portfolio management practices in industry reveals three goals: maximizing the value of the portfolio, achieving the right balance and mix of projects, and linking the portfolio to the business's strategy. This first of two articles provides examples of portfolio methods used to achieve the first two goals. Maximizing the portfolio's value is achieved by means of various financial models, including the Expected Commercial Value …
Authors
Cooper RG; Edgett SJ; Kleinschmidt EJ
Journal
Research-Technology Management, Vol. 40, No. 5, pp. 16–28
Publisher
Taylor & Francis
Publication Date
September 1997
DOI
10.1080/08956308.1997.11671152
ISSN
0895-6308