Journal article
Determinants of timeliness in product development
Abstract
Speed to market is a compelling objective in new product development. Robert Cooper and Elko Kleinschmidt report the results of an extensive study of 103 new product projects in the chemical industry, with a particular emphasis on project timeliness. The key questions addressed in the study are: what are the drivers of an on-time, fast-paced project; and to what extent are timeliness and profitability connected? The strongest driver of project …
Authors
Cooper RG; Kleinschmidt EJ
Journal
Journal of Product Innovation Management, Vol. 11, No. 5, pp. 381–396
Publisher
Wiley
Publication Date
November 1994
DOI
10.1016/0737-6782(94)90028-0
ISSN
0737-6782