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The Dimensions of Industrial New Product Success...
Journal article
The Dimensions of Industrial New Product Success and Failure
Authors
Cooper RG
Journal
Journal of Marketing, Vol. 43, No. 3,
Publisher
SAGE Publications
Publication Date
January 1, 1979
DOI
10.2307/1250151
ISSN
0022-2429
Associated Experts
Robert Gravlin Cooper
Professor Emeritus, DeGroote School of Business
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Labels
Fields of Research (FoR)
35 Commerce, Management, Tourism and Services
3506 Marketing
3507 Strategy, management and organisational behaviour
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