Journal article
Where Are All the Breakthrough New Products?: Using Portfolio Management to Boost Innovation
Abstract
There is a real shortage of breakthrough initiatives in businesses' development portfolios. A major challenge in developing these high-risk projects is portfolio management—how executives make R&D investment decisions. Financial approaches, such as net present value and the productivity index, are traditionally recommended to lend rigor to go/kill decisions. An overreliance on financial tools favors incremental projects whose financial …
Authors
Cooper RG
Journal
Research-Technology Management, Vol. 56, No. 5, pp. 25–33
Publisher
Taylor & Francis
Publication Date
September 2013
DOI
10.5437/08956308x5605123
ISSN
0895-6308