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Agile-Stage-Gate: New idea-to-launch method for...
Journal article

Agile-Stage-Gate: New idea-to-launch method for manufactured new products is faster, more responsive

Abstract

New evidence reveals that Agile methods, until now used primarily for IT developments, can be integrated with traditional gating approaches to yield significant potential benefits for manufacturers of B2B physical products. Indeed, this new Agile-Stage-Gate hybrid approach represents a significant change to our thinking about how new-product development should be done since the introduction of today's popular gating systems thirty years ago!The …

Authors

Cooper RG; Sommer AF

Journal

Industrial Marketing Management, Vol. 59, , pp. 167–180

Publisher

Elsevier

Publication Date

November 2016

DOI

10.1016/j.indmarman.2016.10.006

ISSN

0019-8501