Journal article
Agile-Stage-Gate: New idea-to-launch method for manufactured new products is faster, more responsive
Abstract
New evidence reveals that Agile methods, until now used primarily for IT developments, can be integrated with traditional gating approaches to yield significant potential benefits for manufacturers of B2B physical products. Indeed, this new Agile-Stage-Gate hybrid approach represents a significant change to our thinking about how new-product development should be done since the introduction of today's popular gating systems thirty years ago!The …
Authors
Cooper RG; Sommer AF
Journal
Industrial Marketing Management, Vol. 59, , pp. 167–180
Publisher
Elsevier
Publication Date
November 2016
DOI
10.1016/j.indmarman.2016.10.006
ISSN
0019-8501