Scholarly Works

We've Come a Long Way Baby

Journal article

We've Come a Long Way Baby

Abstract

See virtual issue: Collecting Robert G. Cooper's Articles as Author or Co‐Author from the Journal of Product Innovation Management, 1984–2016

Authors

Cooper RG

Journal

Journal of Product Innovation Management, Vol. 34, No. 3, pp. 387–391

Publisher

Wiley

Publication Date

May 1, 2017

DOI

10.1111/jpim.12372

ISSN

0737-6782

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, Marketing

Labels

Fields of Research (FoR)

35 Commerce, management, tourism and services 33 Built environment and design 40 Engineering

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