Journal article
The components of risk in new product development: Project New Prod
Abstract
Abstract Although new product development is one of the riskiest activities of a modern corporation, relatively little account is taken of risk measurement in the R & D project selection literature. The existing consensus is that risk is measured by some combination of the total amounts at stake and the uncertainties of the situation. The paper describes a project aimed at more exactly identifying and defining the components of risk as …
Authors
Cooper RG
Journal
R and D Management, Vol. 11, No. 2, pp. 47–54
Publisher
Wiley
Publication Date
April 1981
DOI
10.1111/j.1467-9310.1981.tb00449.x
ISSN
0033-6807