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New Product Performance and Product Innovation...
Journal article

New Product Performance and Product Innovation Strategies

Authors

Cooper RG

Journal

Research-Technology Management, Vol. 29, No. 3, pp. 17–25

Publisher

Taylor & Francis

Publication Date

May 1986

DOI

10.1080/00345334.1986.11756965

ISSN

0895-6308

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, DeGroote School of Business
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Labels

Fields of Research (FoR)

3503 Business systems in context35 Commerce, Management, Tourism and Services3507 Strategy, management and organisational behaviour
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