Journal article
Maximizing Productivity in Product Innovation
Abstract
Recent evidence suggests that productivity in new product development (NPD) is declining; that is, we are seeing less output (measured in terms of impact on the business) for the same relative spending level. This article outlines seven practices or principles which, according to studies of NPD practices and performance, will increase NPD productivity after they are embraced. These principles include familiar concepts such as building in the …
Authors
Cooper RG; Edgett SJ
Journal
Research-Technology Management, Vol. 51, No. 2, pp. 47–58
Publisher
Taylor & Francis
Publication Date
March 2008
DOI
10.1080/08956308.2008.11657495
ISSN
0895-6308