Journal article
The NewProd System: The Industry Experience
Abstract
Robert G. Cooper presents an update on the NewProd model, a new product screening, evaluation and diagnostic tool first described in this journal in 1985. He reviews the model's original development and describes subsequent modifications. Next, he presents validation results from North America and Europe, revealing a predictive ability of 73–84%. An actual case study demonstrates NewProd in use, complete with computer output graphics and …
Authors
Cooper RG
Journal
Journal of Product Innovation Management, Vol. 9, No. 2, pp. 113–127
Publisher
Wiley
Publication Date
June 1992
DOI
10.1111/1540-5885.920113
ISSN
0737-6782