Benchmarking the firm's critical success factors in new product development

Managing new product development (NPD) is, to a great extent, a process of separating the winners from the losers. At the project level, tough gono-go decisions must be made throughout each development effort to ensure that resources are being allocated appropriately. At the company level, benchmarking is helpful for identifying the critical success factors that set the most successful firms apart from their competitors. This company- or …