Journal article
Value-Based Strategy-Reward-Win Portfolio Management for New Products
Abstract
The goal of portfolio management is to select and invest in a set of new-product (NP) projects that maximizes the value of the development portfolio for a given resource expenditure. But how should value be defined? Traditional financial metrics, such as net present value (NPV), capture value to the shareholder; but today, with environmental, social, and governance goals so prominent, reducing the carbon footprint must be a factor in NP project …
Authors
Cooper RG; Sommer AF
Journal
IEEE Engineering Management Review, Vol. 51, No. 1, pp. 172–182
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
DOI
10.1109/emr.2023.3260319
ISSN
0360-8581