Scholarly Works

The misuse of marketing: An American tragedy

Journal article

The misuse of marketing: An American tragedy

Authors

Bennett RC; Cooper RG

Journal

Business Horizons, Vol. 24, No. 6, pp. 51–61

Publisher

Elsevier

Publication Date

January 1, 1981

DOI

10.1016/0007-6813(81)90026-4

ISSN

0007-6813

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, Marketing

Labels

Fields of Research (FoR)

35 Commerce, Management, Tourism and Services 3505 Human resources and industrial relations 3506 Marketing 3507 Strategy, management and organisational behaviour

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