Journal article
Beyond the marketing concept
Authors
Bennett RC; Cooper RG
Journal
Business Horizons, Vol. 22, No. 3, pp. 76–83
Publisher
Elsevier
Publication Date
June 1979
DOI
10.1016/0007-6813(79)90088-0
ISSN
0007-6813
Experts has a new look! Let us know what you think of the updates.
Provide feedback