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Beyond the marketing concept
Journal article
Beyond the marketing concept
Authors
Bennett RC; Cooper RG
Journal
Business Horizons, Vol. 22, No. 3, pp. 76–83
Publisher
Elsevier
Publication Date
January 1, 1979
DOI
10.1016/0007-6813(79)90088-0
ISSN
0007-6813
Associated Experts
Robert Gravlin Cooper
Professor Emeritus, DeGroote School of Business
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Labels
Fields of Research (FoR)
35 Commerce, Management, Tourism and Services
3505 Human resources and industrial relations
3506 Marketing
3507 Strategy, management and organisational behaviour
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