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Scholarly Works
Erfolgsfaktor Markt – Kundenorientierte...
Scholarly edition
Erfolgsfaktor Markt – Kundenorientierte Produktinnovation
Authors
Kleinschmidt E; Geschka H; Cooper R
Publication Date
January 1, 1996
Associated Experts
Elko Kleinschmidt
Professor Emeritus, Marketing
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Robert Gravlin Cooper
Professor Emeritus, Marketing
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