Journal article
Perils and Merits of Cross-Channel Returns
Abstract
In this article, we study the impact of cross-channel returns on a bricks-and-clicks dual-channel retailer's overall profit, individual channel prices, and individual channel demand under two scenarios: 1) exogenous returns and 2) refund-dependent returns. Our study reveals a number of interesting results. For example, when channel substitutability is high, accepting online purchased returns in the bricks-and-mortar store is likely to drive the …
Authors
Ozbilge A; Hassini E; Parlar M
Journal
IEEE Transactions on Engineering Management, Vol. 71, , pp. 6257–6271
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
DOI
10.1109/tem.2023.3247340
ISSN
0018-9391