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The Neuroeconomics of Tobacco Demand: An Initial...
Journal article

The Neuroeconomics of Tobacco Demand: An Initial Investigation of the Neural Correlates of Cigarette Cost-Benefit Decision Making in Male Smokers

Abstract

How the brain processes cigarette cost-benefit decision making remains largely unknown. Using functional magnetic resonance imaging (fMRI), this study investigated the neural correlates of decisions for cigarettes (0–10 cigarettes) at varying levels of price during a Cigarette Purchase Task (CPT) in male regular smokers (N = 35). Differential neural activity was examined between choices classified as inelastic, elastic, and suppressed demand, …

Authors

Gray JC; Amlung MT; Owens M; Acker J; Brown CL; Brody GH; Sweet LH; MacKillop J

Journal

Scientific Reports, Vol. 7, No. 1,

Publisher

Springer Nature

DOI

10.1038/srep41930

ISSN

2045-2322