On-demand ride hailing as publicly subsidized mobility: An empirical case study of Innisfil Transit

This empirical case study examines Innisfil Transit, a partnership between Uber and the low-density, rural Town of Innisfil, Ontario. Innisfil Transit subsidizes on-demand ride-hailing trips starting or ending within the town limits as an alternative to fixed-route transit. The Innisfil Transit program underwent multiple policy changes, providing an opportunity to learn about the links between program design (e.g. presence of fixed fare …