The influence of narrative description on the success of crowdfunding campaigns: The moderating role of quality signals

Launching crowdfunding campaigns for new products and ideas is popular, and quality signals, such as endorsement and past success, can indicate the likelihood of the success of future projects. However, as these signals are not always available, creators, especially new ones, must rely on other signals, such as narrative quality. Building on the emerging literature on rhetorical signaling, we investigate the moderating effect of narrative …