Chapter
Targeting Party Supporters, Key Demographics and Undecided Voters
Abstract
This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it outlines how well Labour, National, New Zealand First, the Greens, ACT and the Māori Party’s policy positions aligned with the views of their own supporters, undecided voters as well as key demographics. In doing so, the chapter highlights the …
Authors
Elder E; Lees-Marshment J; Chant L; Osborne D; Savoie J; van der Linden C
Book title
Political Marketing and Management in the 2020 New Zealand General Election
Pagination
pp. 57-77
Publisher
Springer Nature
Publication Date
2021
DOI
10.1007/978-3-030-77333-5_5