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The Stage‐Gate® Product Innovation System: from...
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The Stage‐Gate® Product Innovation System: from Idea to Launch

Abstract

Abstract A Stage‐Gate® system is a conceptual and operational map for moving a new‐product project from idea through to launch and beyond – a blueprint for managing the product innovation process to improve effectiveness and efficiency.

Authors

Cooper RG

Book title

Wiley Encyclopedia of Management

Pagination

pp. 1-13

Publisher

Wiley

Publication Date

January 22, 2015

DOI

10.1002/9781118785317.weom130024

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, Marketing
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Labels

Fields of Research (FoR)

33 Built Environment and Design35 Commerce, Management, Tourism and Services40 Engineering3507 Strategy, Management and Organisational Behaviour4010 Engineering Practice and Education3303 Design

Sustainable Development Goals (SDG)

9 Industry, Innovation and Infrastructure
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