Chapter
The Stage‐Gate® Product Innovation System: from Idea to Launch
Abstract
Abstract A Stage‐Gate® system is a conceptual and operational map for moving a new‐product project from idea through to launch and beyond – a blueprint for managing the product innovation process to improve effectiveness and efficiency.
Authors
Cooper RG
Book title
Wiley Encyclopedia of Management
Pagination
pp. 1-13
Publisher
Wiley
DOI
10.1002/9781118785317.weom130024