Journal article
Standardising the lift of an association rule
Abstract
The lift of an association rule is frequently used, both in itself and as a component in formulae, to gauge the interestingness of a rule. The range of values that lift may take is used to standardise lift so that it is more effective as a measure of interestingness. This standardisation is extended to account for minimum support and confidence thresholds. A method of visualising standardised lift, through the relationship between lift and its …
Authors
McNicholas PD; Murphy TB; O’Regan M
Journal
Computational Statistics & Data Analysis, Vol. 52, No. 10, pp. 4712–4721
Publisher
Elsevier
Publication Date
6 2008
DOI
10.1016/j.csda.2008.03.013
ISSN
0167-9473