When it comes to Satisfaction … It depends: An empirical examination of social commerce users

Although reports on the success of social commerce indicate an astronomical growth in the next decade, understanding the complexities of the antecedents of its continuous use by consumers is limited. This study attempts to bridge this gap by using a mature IS continuance model in the social commerce context. The study also significantly extends this continuance model by theorizing and testing non-linear effects. The IS continuance model argues …