How a Creative Product Evolves: A Structural Analysis of Creative Trajectories in Graphic Design

Abstract

The psychology of creativity has traditionally had a narrow focus on idea generation alone, even though creative work requires extensive processes of exploration of an initial idea in order to develop it into a final product. In the present study, we attempt to characterize the evolutionary trajectory of design work from inception to final product by analyzing the full progression of structural changes occurring over the course of a creative …