Chapter
Canada’s Audience Massage: Audience Research and TV Policy Development, 1980–2010
Abstract
In Canada, audience research has been a useful link between the needs and wants of audiences and the type of television content they receive; this link is made manifest in part by approximately $200 million (Cdn.) invested in research as part of the $20 billion-plus media industry.1 Canadian media and advertising firms employ precise social scientific methods and the latest tools to ensure ever-more accurate measurement of media behaviour and …
Authors
Savage P; Sévigny A
Book title
Television Audiences Across the World
Pagination
pp. 69-87
Publisher
Springer Nature
Publication Date
2014
DOI
10.1057/9781137345103_4