Journal article
Major New Products: What Distinguishes the Winners in the Chemical Industry?
Abstract
What makes a new product a winner? This empirical study looks at success factors in product development in the chemical industry of four countries. The 103 projects studied in both North America and Europe were substantial ones and all were undertaken by large firms; about two‐thirds of these projects succeeded. Robert Cooper and Elko Kleinschmidt identified the key project success factors by comparing the winners to the losers. Product …
Authors
Cooper RG; Kleinschmidt EJ
Journal
Journal of Product Innovation Management, Vol. 10, No. 2, pp. 90–111
Publisher
Wiley
Publication Date
March 1993
DOI
10.1111/1540-5885.1020090
ISSN
0737-6782