Managing in the context of the new electronic marketplace

Electronic marketplaces (EMs) are virtual marketplaces where buyers and suppliers meet to exchange information about prices and product and service offerings, and to negotiate and carry out business transactions. They are at the centre of the current growth in Internet electronic commerce, both in business-to-business (B2B) and business-to-consumer (B2C) markets, although the value of B2B electronic commerce is proportionately five times B2C …