Journal article
Understanding the Transit Market: A Persona-Based Approach for Preferences Quantification
Abstract
The study aims at utilizing a persona-based approach in understanding, and further quantifying, the preferences of the key transit market groups and estimating their willingness to pay (WTP) for service improvements. The study adopted an Error Component (EC) interaction choice model to investigate personas’ preferences in a bus service desired quality choice experiment. Seven personas were developed based on four primary characteristics: travel …
Authors
Eldeeb G; Mohamed M
Journal
Sustainability, Vol. 12, No. 9,
Publisher
MDPI
DOI
10.3390/su12093863
ISSN
2071-1050