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Physicians' negative views of direct-to-consumer...
Journal article

Physicians' negative views of direct-to-consumer advertising (DTCA): the international evidence grows.

Authors

Toop L; Richards D

Journal

The New Zealand Medical Journal, Vol. 117, No. 1195,

ISSN

0301-6331

Associated Experts

Derelie A Mangin

Professor (Part-Time), Faculty of Health Sciences
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Labels

Fields of Research (FoR)

32 Biomedical and Clinical Sciences42 Health Sciences

Medical Subject Headings (MeSH)

AdvertisingAttitude of Health PersonnelDrug IndustryDrug PrescriptionsFinlandGovernment RegulationHumansNew ZealandPharmaceutical PreparationsPhysicians