Conference
Evaluation of the Relationship Between Electronic-Marketing and Market-Driven Companies
Abstract
The aim of this paper is to show the relationship between e-marketing and market driven companies. Market driven companies have previously been referred to as ¿market-oriented companies¿ in the literature. It is no doubt that the marketing concept is a starting point of market orientation. In this paper we focus on the relationship between e-marketing and market orientation and introduce the concept of e-market orientation as a new approach in …
Authors
Asgharizadeh E; Ekhlassi A; Toloei P
Pagination
pp. 168-172
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Publication Date
January 1, 2010
DOI
10.1109/ic4e.2010.143
Name of conference
2010 International Conference on e-Education, e-Business, e-Management and e-Learning