User acceptance of hedonic information technologies: A perceived value perspective

Hedonic information technologies do not focus on productivity-oriented applications, but rather, on lifestyle-augmentation and entertainment. As such users of hedonic IT are provided with benefits related to general enjoyment as opposed to gains in organizational efficiency. The main purpose of this study is to investigate this burgeoning phenomenon by measuring several value drivers for downloading mobile phone ringtones. Hypothesis testing was performed with PLS techniques applied to data collected from 119 ringtone users. Results confirmed that the overall value of hedonic IT is a third-order construct, which successfully predicted behavioral usage intentions and positive word of mouth.