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Why new industrial products fail
Journal article
Why new industrial products fail
Authors
Cooper RG
Journal
Industrial Marketing Management, Vol. 4, No. 6, pp. 315–326
Publisher
Elsevier
Publication Date
January 1, 1975
DOI
10.1016/0019-8501(75)90005-x
ISSN
0019-8501
Associated Experts
Robert Gravlin Cooper
Professor Emeritus, DeGroote School of Business
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Labels
Fields of Research (FoR)
35 Commerce, Management, Tourism and Services
3506 Marketing
3507 Strategy, management and organisational behaviour
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