Modeling the Demand for Renting Electric Vehicles in Canada: A Stated Preference Choice Approach

The introduction of electric vehicles (EV) is considered by many as an effective solution to alleviate petroleum dependency; however, the number of EVs in the current market remains scarce despite of its potential benefits. Many studies have been conducted to identify and assess various factors that significantly affect EV ownership. In contrary, little has been done regarding the potential EV adoption for commercial fleets. This paper addresses this limitation by focusing on rental vehicles. It is found that rental cost, vehicle attributes (e.g. maximum range and recharging time), and attitudinal statements have significant effect on EV rental choice.