New product performance: Keys to success, profitability & cycle time reduction

Success at product innovation is one key to corporate performance in the fast‐paced, competitive world of the 90s. But new product success can be gauged in many ways. New product managers may speak of success rates; the Managing Director looks to profitability; the scientist often talks about technical successes; the corporate planner thinks in terms of impact on the firm; and the trade press seems preoccupied with speed to market. The problem …