Journal article
The impact of in-depth online recommendation agents on consumer disorientation and cognitive absorption perceptions
Abstract
In this study, we leverage valence theory, cognitive absorption theory, and IT adoption literature to investigate the perceptions of consumers towards the use of online Recommendation Agents (RAs) that vary in the number of details they provide in eliciting consumers’ preferences and presenting recommendations accordingly. The research model is empirically validated via an experiment involving 197 online shoppers. Results show that high …
Authors
Ghasemaghaei M
Journal
Behaviour and Information Technology, Vol. 39, No. 4, pp. 414–430
Publisher
Taylor & Francis
Publication Date
April 2, 2020
DOI
10.1080/0144929x.2019.1598496
ISSN
0144-929X