Journal article
Assessing the Design Choices for Online Recommendation Agents for Older Adults: Older Does Not Always Mean Simpler Information Technology1
Abstract
Grounded in the aging and complexity literature, this experimental study investigated the moderating role of individuals’ cognitive age on the impact of recommendation agent (RA) comprehensiveness (i.e., amount of detail involved in using an RA) on users’ perceptions regarding RA complexity and RA usefulness. An experiment involving 140 online shoppers was conducted to understand the experiences of cognitively younger and older adults while …
Authors
Ghasemaghaei M; Hassanein K; Benbasat I
Journal
MIS Quarterly, Vol. 43, No. 1, pp. 329–346
Publisher
MIS Quarterly
Publication Date
March 1, 2019
DOI
10.25300/misq/2019/13947
ISSN
0276-7783