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The effects of website design on purchase...
Journal article

The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture

Authors

Ganguly B; Dash SB; Cyr D; Head M

Journal

International Journal of Electronic Business, Vol. 8, No. 4/5,

Publisher

Inderscience Publishers

Publication Date

2010

DOI

10.1504/ijeb.2010.035289

ISSN

1470-6067