Strategic visual imagery and automatic priming effects in pop-out visual search

Priming of Pop-out (PoP) is defined by faster responses in singleton search when the target repeats across trials than when it switches. In a recent study, it was shown that the PoP effect can be reversed using visual imagery (Cochrane, Nwabuike, Thomson, & Milliken, 2018). The goal of the current study was to pinpoint the procedural constraints necessary to observe the imagery-induced reversal of PoP. Across four experiments the reversal of …