Journal article
Geodemographic analysis and the identification of potential business partnerships enabled by transit smart cards
Abstract
Smart card automated fare payment systems are being adopted by transit agencies around the world. The data-storage characteristics of smart cards present novel opportunities to enhance transit services. On the one hand, there are fare policies, where smart card holders are given specific rebates on the use of the service based on usage patterns or levels. On the other, there are non-fare policies, for instance if holders receive advantages, …
Authors
Páez A; Trépanier M; Morency C
Journal
Transportation Research Part A Policy and Practice, Vol. 45, No. 7, pp. 640–652
Publisher
Elsevier
Publication Date
8 2011
DOI
10.1016/j.tra.2011.04.002
ISSN
0965-8564