A cow on the prairie vs. a cow on the street: long-term consequences of semantic conflict on episodic encoding

Long-term effects of cognitive conflict on performance are not as well understood as immediate effects. We used a change detection task to explore long-term consequences of cognitive conflict by manipulating the congruity between a changing object and a background scene. According to conflict-based accounts of memory formation, incongruent trials (e.g., a cow on the street), in spite of hindering immediate performance, should promote stronger …