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Applications of Agency Theory in B2B Marketing:...
Chapter
Applications of Agency Theory in B2B Marketing: Review and Future Directions
Authors
Banerjee R; Bergen M; Dutta S; Ray S
Publisher
Edward Elgar Publishing
Publication Date
January 1, 2012
ISBN-13
9781781002445
Associated Experts
Sourav Ray
Adjunct Professor, DeGroote School of Business
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