Dr. Sanghwa Kim is an Assistant Professor of Marketing at McMaster University's DeGroote School of Business. His research combines econometric and quantitative methods with experimental approaches to study consumers and retail businesses in the context of sustainable development. He positions this work at the intersection of marketing and societal impact, aiming to generate insights beyond retail growth to inform sustainable business practices, enhance consumer well-being, and advance social welfare. Dr. Kim's work has been published in leading academic journals, including Journal of Marketing, Journal of Interactive Marketing, and Journal of Business Research.
