Dr. Sanghwa Kim is an Assistant Professor of Marketing at McMaster University's DeGroote School of Business. His research combines econometric and quantitative methods with experimental designs to study how environmental or platform changes drive outcomes for consumers and retailers. He positions this work as demonstrating marketing insights to inform sustainable business practices, enhance consumer well-being, and advance social welfare. Dr. Kim's papers have appeared in premier scholarly outlets, including Journal of Marketing, Journal of Interactive Marketing, and Journal of Business Research.
