Welcome! I am an Assistant Professor of Marketing in the DeGroote School of Business at McMaster University. I received my Ph.D. from Michigan State University.
Broadly, I am interested in topics housed in empirical modelling. My substantive research fields of interest are live streaming, social and digital media marketing, and data analytics, while the methodological tools I employ are based on applied econometrics and causal inference, applied machine learning, empirical industrial organization (IO) and randomized control trials.
My website can be found at https://sites.google.com/view/michaelwu and you can reach me by email at michaelwu@mcmaster.ca.
