Devashish Pujari - McMaster Experts

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Scholarly Activity in McMaster Experts

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selected scholarly activity

chapters
- Management of Environmental New Product Development. 109-125. 2017
- Management of Environmental New Product Development. 109-125. 1999
- Sustainability Innovation: Drivers, Capabilities, Strategies, and Performance
conferences
- Dynamic Capabilities for Environmental Sustainability (DCES): Antecedents and Characteristics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 125-125. 2015
- Managing new ''environmental'' product development: Theoretical framework and research propositions. MARKETING AND PUBLIC POLICY CONFERENCE PROCEEDINGS. 200-206. 1996
journal articles
- Production Cost of Biocarbon and Biocomposite, and Their Prospects in Sustainable Biobased Industries. Sustainability. 16:5633-5633. 2024
- Drivers of green innovation and green acquisition: empirical evidence from the food and beverage industry. Journal of Business and Industrial Marketing. ahead-of-print. 2024
- Does buying green pay off? Stock market reactions to green acquisitions. Industrial Marketing Management. 114:137-151. 2023
- The influence of narrative description on the success of crowdfunding campaigns: The moderating role of quality signals. Journal of Business Research. 149:123-138. 2022
- Bigger from a distance: The moderating role of spatial distance on the importance of traditional and rhetorical quality signals for transactions in crowdfunding. Decision Support Systems. 156:113742-113742. 2022
- Green Product Innovation in Manufacturing Firms: A Sustainability‐Oriented Dynamic Capability Perspective. Business Strategy and the Environment. 26:490-506. 2017
- Developing Sustainable New Products in the Textile and Upholstered Furniture Industries: Role of External Integrative Capabilities. Journal of Product Innovation Management. 30:642-658. 2013
- Performance effects of involving lead users and close customers in new service development. Journal of Services Marketing. 26:497-509. 2012
- Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability. Journal of Business Ethics. 95:471-486. 2010
- Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes^*. Journal of Product Innovation Management. 26:536-550. 2009
- Positive effect of customer involvement in new service development. Universia Business Review. 19:100-117. 2008
- Eco-innovation and new product development: understanding the influences on market performance. Technovation. 26:76-85. 2006
- Organizational antecedents of environmental responsiveness in industrial new product development. Industrial Marketing Management. 33:381-391. 2004
- Organizational antecedents of environmental responsiveness in industrial new product development. Industrial Marketing Management. 33:381-391. 2004
- Self‐service with a smile?. Journal of Service Management. 15:200-219. 2004
- Green and competitive: Influences on environmental new product development performance. Journal of Business Research. 56:657-671. 2003
- Integrating Environmental Issues into Product Development: Understanding the Dimensions of Perceived Driving Forces and Stakeholders. Journal of Euromarketing. 7:43-63. 1999
- A factor analytic study of the sources of meaning in hedonic consumption. European Journal of Marketing. 33:273-294. 1999
- Strategic environmental management in the Greek chemical industry: results from an exploratory study of selected companies. Business Strategy and the Environment. 7:134-149. 1998
- Strategic environmental management in the Greek chemical industry: results from an exploratory study of selected companies. Business Strategy and the Environment. 7:134-149. 1998
- Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain. Marketing Intelligence and Planning. 14:19-28. 1996
- An Integrated Application of Strategic Posture Models for Corporate Greening. Proceedings of the International Association for Business and Society. 7:717-728.
other
- Green acquisitions: are they just low-hanging green fruit? 2022