Journal article
Success in Global New Product Development: Impact of Strategy and the Behavioral Environment of the Firm
Abstract
Product innovation and the trend toward globalization are two important dimensions driving business today, and a firm's global new product development (NPD) strategy is a primary determinant of performance. Succeeding in this competitive and complex market arena calls for corporate resources and strategies by which firms can effectively tackle the challenges and opportunities associated with international NPD. Based on the resource‐based view …
Authors
De Brentani U; Kleinschmidt EJ; Salomo S
Journal
Journal of Product Innovation Management, Vol. 27, No. 2, pp. 143–160
Publisher
Wiley
Publication Date
March 2010
DOI
10.1111/j.1540-5885.2010.00707.x
ISSN
0737-6782