Niche market or mass market?

Abstract

The definition of a niche or a mass market is based on the ranking of two variables: the monopoly price and the product mean value. We characterize properties of the demand function that determine this ranking without calculation of the variables.

Authors

Ivanov M

Journal

Economics Letters, Vol. 105, No. 3, pp. 217–220

Publisher

Elsevier

Publication Date

December 1, 2009

DOI

10.1016/j.econlet.2009.08.003

ISSN

0165-1765

Associated Experts

Maxim Ivanov

Associate Professor, Faculty of Social Sciences

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Labels

Fields of Research (FoR)

38 Economics 3801 Applied Economics

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